European Tour CEO Keith Pelley has labelled the new Rolex Series as the most significant initiative in the 44-year history of the European Tour. The innovative concept — launched today with the European Tour’s longest standing partner, Rolex and will enhance both the competitive and entertainment experience for members and fans around the world. “We […]
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Keith Pelley Labels New 7-Event ‘Rolex Series’ One Of The Most Significant In History Of The Tour’.
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